WOW Wallonia

This vocational training study-visit focused on Outdoor Activities, in partnership with Centre d’Action Touristique des Provinces Wallonia (Belgium) and funded through the EU Erasmus+ programme. Participating SME/public sector tourism and hospitality professionals received a 7-day programme of visits, activities and presentations to support their learning, skills development and personal growth. Three case study themes running through the week covered Product Development, Events & Incentives, and Digital & Social Media.

Participants attended a seminar with UK and Belgian speakers, prepared group case studies and carried out mystery shopper visits. Each activity is designed to develop understanding, for transfer back in the workplace and between colleagues. An added benefit of the training programme is improved networks, leading to longer term cooperation.